During Amsterdam Dance Event (ADE) last month, we had the chance to speak with Jorn Heringa, Head of A&R (Artists and Repertoire) of dance music label Spinnin’ Records. Jorn has been working for Spinnin Records for more than 15 years and has worked together with some of the biggest artists in the industry including Martin Garrix, Afrojack, Nicky Romero and many more. Most recently, Spinnin’ Records started a new project called “Spinnin NEXT”, a new platform for DJ talents who are about to break through as the next generation of dance artists.

We interviewed him during the Spinnin’ Sessions event at club AIR in Amsterdam to give us some inside information about the music industry and to talk more about his latest project “Spinnin NEXT”. This was a very special moment for Play BPM, since Jorn is barely open for interviews.

15 years ago, when I started working for Spinnin’ Records, we were the ones searching for artists. Times have changed and nowadays artists come to us by sending in their music. We receive hundreds of demo’s on a weekly basis. During ADE people even approach me on the streets. But generally, we meet people in different ways. By listening to new music online, keeping an eye on new trends or sometimes it’s through industry connections that flag promising artists. Martin Garrix for example was introduced to us by a connection, we then invited him to come in and signed him immediately.

 

Spinnin’ NEXT is a new platform for groundbreaking young DJ talents who are about to breakthrough as the next generation of electronic music artists. The rotating pool of artists currently consists of Carta (CN), Curbi (UK), Dante Klein (NL), Dastic (NL), Mesto (NL), Mike Williams (NL), Sophie Francis (NL), Throttle (AU) and Trobi (NL). The composition of the group will change over time depending on age, career levels and newly discovered artists.

First of all, those artists have their different styles and different ways of producing music. 

Normally they produce by themselves, alone in their bedroom.